James Avery’s blog

October 7, 2009

I’ve got my first 1,000 twitter followers - so what?

So, I’ve fed my ego and gone out to get my first 1,000 twitter followers, both on my personal account, and on the account we use for Flightmapping.com. So what? Well, to be honest, so not very much. My vanity, and my desire for traffic, and hence revenue, want as many twitter followers as possible.

I have guestimated that I’ll need about 10,000 to start seeing any worthwhile difference. This is based on an assumption that 1% of people will respond to tweets about new blog posts, and that five new blog posts and site updates each day could generate 2 x 10,000 x 1% x 5 = 1,000 new visitors. At this stage, I am dealing with very crude maths, and I’ll adjust my forecasts as I go along. I’m interested to hear from other twitter users who are out there to build decent traffic to content related blogs, and not just to get people to sign up to online get rich quick programmes. How are you doing?

Thoughts on Compound Growth - Possibilities and Dangers

Compound Growth of an Online Business

Compound Growth of an Online Business

On Sunday, I posted about how little I was actually earning from my blogs, and how I hoped to enter a steep learning curve in order to improve this. I’ve never been shy of writing content, but the social media arena has always been something I’ve never quite got round to entering. So I decided to hold my hands up and admit to being a total newbie, and see where things go from here. I have entered the steep learning curve of twitter, blog promotion and blog optimisation, and I am looking forward to enjoying the ride. So how realistic is it to expect to follow a growth curve which keeps on going up, and how can website builders ensure that their growth is exponential, rather than just solid and linear. Or is linear growth better?

Well, I have always found the prospect of compound growth far more exciting. Prior to turning my attention to blogging and offline print maps, I maintained a 60-70% annual growth rate on Flightmapping.com. Of course, the big question when anyone makes claims of massive growth is what level they are starting from. It doesn’t take a maths genius to work out that 1000% growth from £10 per month is still just £100 per month. But what if that is just the start, and within a few short months, you can double that figure again several times over?

Of course, the possibilities are endless - and there is no reason why a relative beginner can’t build up a substantial and stable income through building highly relevant content-focussed blogs - providing that there is a revenue stream which can be built from them. It is no use blogging about a subject which either has very few potential readers (although believe me, on the internet, there are people out there into just about anything), or which is just not going to generate much revenue (note to self - stay away from long political rants!).

So what are the dangers?

Judging by the endless streams of spam on twitter, the first pitfall has to be to go down the ‘I made millions of dollars online and so can you’ route - almost all of these systems are built on bringing more people in below you in the pyramid, and they just aren’t actually out there to generate any kind of sustainable income, except for those who are in right at the very start. Quality content blogs take time to build up, and this is the big question. Do you have the time to spare? Can you sit back and wait for your websites to grow? Well the good news here is that you will never have to sit around twiddling your thumbs - on the internet, everything can move like lightning, so it’s totally unlike opening a retail store and waiting for the punters to come in off the street. The simple question is - can you build up your website(s) quickly enough? Well, as long as you are starting off by building your website as a secondary income generator, the answer should always be yes. Expecting to become a millionaire overnight is almost certainly going to land you in disappointment.

So even if the rate of growth slows down as you get bigger, it still pays to go for explosive growth.

Happy blogging!

October 3, 2009

Last month I made a paltry £10 through blogging. I just want to double this each month!

Forget about all these wild claims about making thousands online from signing up to someone else’s automated scripts programme!

I don’t want to earn a fortune, I just want to double this amount every month for a year! Hang on a minute, after a few months, this starts to look quite juicy:

September £10
October £20
November £40
December £80
January £160
February £320
March £640
April £1,280
May £2,560
June £5,120
July £10,240
August £20,480

Oh, the powers of compound growth! Of course, doubling for the next few months should be child’s play, but who knows what will happen after that.

To clarify - I am looking at building up Adsense and perhaps other affiliate revenue from blogging alone, and not from Flightmapping.com, which is a dedicated travel website, albeit one built using very last millenium web 1.0 Architecture! Flightblogging.com is a standalone blog related to, but getting very little traffic from, Flightmapping.com, and my own personal blog is now building up slowly too. I also expect to re-instate a couple of other long standing blog projects, whereas the World Tube Map concept may evolve into an online discussion with some revenue opportunity, but the main aim of this is to actually sell physical printed maps, which don’t count as online revenue.

You might ask why current earnings are so low. The reasons are simple - I am a relative latecomer to the social networking and blogging scene, having put so much effort into building Flightmapping.com as a content portal, and focusing purely on SEO around the quantity of text, rather than playing the link building and social networking game. I am declaring my hand as a newbie in this field - and I want to learn - FAST!

Hopefully progress will develop with some good advice from friends old and new.

As always, keep your seat backs firmly upright, Pay Attention Meticulously, and enjoy the journey!

Hopefully this tells you what I’m on about

Please excuse the messy theme whilst I’m upgrading the blog, but I hope that the ‘map’ above provides a better overview of my key interests than any set of text links ever can.

I’ve set out some of the key topics I expect to blog about here on the left - I supposed I should add cycling and general transport together with trains, and social networking could also be expanded to include affiliate (online) marketing, although my interest here is more as a passive way to earn extra revenue, rather than an end in itself. Having said that, I’m always available for consulting if the price is right!

For the past 7 years, I’ve been working on Flightmapping.com, which is driven by affiliate marketing revenue, but which is also managed by my brother Mark and colleague Dan, who is the best person to contact about anything affiliate related on there.

So everything else here is starting off with a clean slate - lots of new projects on the go, but I hope this diagram shows how they are linked all together. The dotted line leads to new websites which are currently in the pipeline. Oh, and how did I forget a tag for music? I guess that’s because I just like to regurgitate other people’s lines, rather than create the stuff. One day, I’ll go out and get that drumkit!

 

You need to find out
‘Cos no one’s gonna tell you what I’m on about
You need to find a way for what you want to say
But before tomorrow - Oasis, Supersonic.

May 19, 2009

Good riddance Michael Martin - and other random thoughts

Another post of random daily thoughts

Actually, after my post yesterday, isn’t this the way to go? After all, there’s people out there making hundreds of post each day on twitter, I’m just trying to assemble a few quick thoughts from the day into one simple blog post, but hopefully extending some of them a little bit out beyond 140 characters where necessary:

  • Firstly, and perhaps most obviously, good riddance to Michael Martin, by yesterday he had clearly lost the dressing room, but it is all well and good to make the speaker the scapegoat, and say it is imperative that a person in such a position should have full respect, but how about the Prime Minister?
  • Didn’t Gordon Brown lose all possibility of being respected the moment he did a U-turn on the election that never was? And let’s say nothing about gold reserves and getting rid of boom and bust!
  • This is supposed to be a vaguely-relevant-to-affiliate-marketing blog, so I’ll try and post something on that topic later in the week!
  • Well, it is TV time now, I am keen to catch up with prison Break, but don’t like hanging around during ad breaks. So what’s the best time to start watching (I have a Sky+ box)? About 20 minutes in?
  • Where can I get some sour grapes? Or at least some grapes that aren’t so sweet? Apparently the grapes used to make wine are inedible, but there must be some hybrid grapes out there that are the equivalent of let’s say 70% cocoa dark chocolate.
  • I don’t like being ripped off, but yesterday I was overcharged in Marks & Spencer’s of all places — shows why it is always best to keep a rough tally of what you are spending, and always check receipts. Never assume that a product marked as a special offer is still going to be charged as such at the till!
  • I’m having another quick twitter session today, but I’m still not sure whether it’s one big waste of time, or a useful way of sharing information. Jury definitely still out on this one, but at least I have my TV viewing coming up in a moment.
  • I promise my next blog post will be more of an essay, but should blogs really be that way? If the blog is supposed to be more of a diary and a sketchbook, then surely it should be kept nice and scrappy, and not everything has to make sense, or be blocked together in the same category.
  • Speaking of which, I went to join my library today for the first time since moving to Coventry six years ago. I took out couple of books (you know, those big papery things with words and pictures in them), but I’m not sure if I’ll ever actually read them — the same goes for most other books, well, I will at least look at the pictures, but I never get very far with the text. At least with websites, you can just hunt and scan to find what you want. The urban planner in me still wonders how long it’ll be before places like libraries become obsolete, but when I went into Coventry Central library today it was at least quite busy.
  • After yesterday’s frustrations, voice recognition seems to be behaving reasonably well, and yes, it does at last recognise the F-word, but thankfully I haven’t needed to use it.

Right, that’s enough for now, I think I can go and rewind the Skybox of the start of Prison Break!

March 31, 2009

No, this website has nothing to do with James Avery Jewelry

I’ve just done a quick customisation to the WordPress template to show Google Adsense, and those who know me from the UK affiliate industry might wonder why AdSense has decided that four terms relating to jewellery had been picked up as the most relevant for my site. Well, the simple answer is that in Texas and the US Southwest, James Avery Jewelry are quite a well-known brand with over 40 stores.

According of their own website:

Born in Milwaukee, Wisconsin and raised in the Chicago area, James Avery was first introduced to the scenic Texas Hill Country, by way of the U.S. Air Corps. Cadet Avery landed in San Antonio where he was stationed at Lackland Air Force Base. Here he found inspiring surroundings and a “can do” attitude in the people.

So is there a connection between us, apart from a name and a shared interest in aviation, even if under totally different circumstances? Well actually there is. Back in the days I was scratching around website at university, James Avery Jewelry didn’t have their own website, so people came to mine, trying to get in contact with them.

There was nothing much I could do apart from give a phone number, but it did result in a large amount of traffic to my otherwise bland and uninteresting website. I saw an opportunity to make a little bit of pocket money from some affiliate links, and a couple of years down the line, realised that I could also use affiliate marketing to make money from Flightmapping. So here we are now with a whole load of their rivals advertising for James Avery keywords on my own website, but I am glad to say that there is now both a James Avery Jewelry website, and an affiliate programme, run by Commission Junction, who incidentally are one of Flightmapping.com’s largest partners in the UK.

James Avery senior stepped down as CEO of the JA jewellery company in May 2007, passing management down to his son Chris. Meanwhile, this James Avery Jr continues to take much of his inspiration from his renegade doctor father, who is also a James (Gordon) Avery, a keen triathlete and passionate Geographer!

Sorry for the downtime

I’m sorry that my blog was out of action this afternoon — this had nothing to do with any kind of legal threat from Adfero (note that voice recognition calls them added zero, I think that sums up pretty well too!), I just encountered technical glitch trying to upgrade the WordPress template.

Why is it with computing that something which works perfectly well on one site cannot then get repeated on a virtually identical site the following day? As always, the devil is in the details — it turns out that tiny little differences in the WordPress configuration file can result in the whole blog not working, and all you get to show for it is a blank screen — no error messages telling you where you have gone wrong, and nothing from WordPress themselves saying how to fix the problem.

Fortunately, I managed to pull myself away from my computer and take a break, rather than repeatedly going round and round in circles, which is so easy to do when faced with an eye explained coding problem like this. Back with a full stomach and a clear mind, the logical thing to do is to search out a few forums, but sometimes the obvious search term (WordPress reinstall) isn’t enough detail to get the answer. When I searched again for ‘ WordPress reinstall blank screen’, I came across a very useful post entitled solution to the WordPress blank screen of death, and this explained how the writer had experienced a similar problem I had, but he had wasted a whole day trying to fix it.

I realise as well that this WordPress upgrade means my blog should now appear back on the UK affiliates forum, so I guess that means I should try to make most of my posts relevant to affiliate marketing.

This is the first time that I’ve been blogging regularly since the end of 2007, a period when I went through a lot of, well let’s just call it personal turbulence — I now have a separate blog called Mind Pilot which looks at those issues. Of course, Flightmapping.com still has its own blog (Flightblogging.com), and this has really started to pick up over the last few weeks, so even though this covers topics from the point of view of the traveller rather than as a direct revenue earner (of course we add affiliate links where we can), I hope there are a lot of useful tips there for affiliates who are out and about, especially as independent minded travellers are exactly the kind of people Flightmapping has always been aimed at.

In order to try and keep this blog more on topic for affiliate marketing purposes, I’m also planning on launching a new blog shortly, which will be called Bling My City. This takes the concept of Web 2.0 to city development and asks how urban infrastructure can and should respond to the demands of the Internet age. This is where I will park most of my political rants, as I think it is fair to say that most politicians and city fathers are well behind the game when it comes to working out what citizens and consumers really want. This blog won’t be a strictly affiliate blog as such, but I hope it will make interesting reading.

March 26, 2009

A few bookmarks about Social Networking and Affiliate Marketing

I’m going to expand on this list over the next few weeks, and I know I have a fair bit of reading to do to play catch up.

A few useful blog posts with suggestions for expanding websites through Social Networking:

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