I’ve just done a quick customisation to the WordPress template to show Google Adsense, and those who know me from the UK affiliate industry might wonder why AdSense has decided that four terms relating to jewellery had been picked up as the most relevant for my site. Well, the simple answer is that in Texas and the US Southwest, James Avery Jewelry are quite a well-known brand with over 40 stores.
According of their own website:
Born in Milwaukee, Wisconsin and raised in the Chicago area, James Avery was first introduced to the scenic Texas Hill Country, by way of the U.S. Air Corps. Cadet Avery landed in San Antonio where he was stationed at Lackland Air Force Base. Here he found inspiring surroundings and a “can do” attitude in the people.
So is there a connection between us, apart from a name and a shared interest in aviation, even if under totally different circumstances? Well actually there is. Back in the days I was scratching around website at university, James Avery Jewelry didn’t have their own website, so people came to mine, trying to get in contact with them.
There was nothing much I could do apart from give a phone number, but it did result in a large amount of traffic to my otherwise bland and uninteresting website. I saw an opportunity to make a little bit of pocket money from some affiliate links, and a couple of years down the line, realised that I could also use affiliate marketing to make money from Flightmapping. So here we are now with a whole load of their rivals advertising for James Avery keywords on my own website, but I am glad to say that there is now both a James Avery Jewelry website, and an affiliate programme, run by Commission Junction, who incidentally are one of Flightmapping.com’s largest partners in the UK.
James Avery senior stepped down as CEO of the JA jewellery company in May 2007, passing management down to his son Chris. Meanwhile, this James Avery Jr continues to take much of his inspiration from his renegade doctor father, who is also a James (Gordon) Avery, a keen triathlete and passionate Geographer!
